Territory Foods
I spearheaded a user-first content strategy, redirecting the messaging from what the brand is to what the product can do. We identified core user groups and developed customized messaging strategies for each.
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Sun Basket
I launched and led the production of the company's print collateral including a weekly magazine that grew from 0 to 2.5 million annual issues while simultaneously dropping recipe pack error rates from 4.5% to .05%. |
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